Archive for 'Branding'

How to Build a Personal Brand Online

Posted on 26. Oct, 2011 by .

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In today’s competitive job market, it’s more important than ever to stand out in the crowd. For recent graduates just entering the work force, a personal brand is a great way to show the world who you are and what valuable services or skills you have to offer. Building a personal brand online is a [...]

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Top 10 Premium WordPress Theme Sellers

Posted on 24. Oct, 2011 by .

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There are millions of blogs out there. And most of them are WordPress blogs. If you are looking to create a unique character for your blog it has become extremely difficult with the sheer volume of blogs being created each minute. So how do you distinguish yourself from the crowd and gain a distinct branding [...]

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Starbucks Sets Eyes on Indian Pockets

Posted on 10. Oct, 2011 by .

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Is Starbucks finally heading towards India? Wall Street Journal certainly thinks so. And the entry of Starbucks into India will be in collaboration with Tata Coffee – a part of the massive Tata sons that is headed by Chairman Ratan Tata.

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Trend: Brands Cashing In on Happiness

Posted on 26. Sep, 2011 by .

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Companies have started pursuing happiness. Branding is now having a strong connection to an emotion that people connect to most easily – Happiness. Countless brands in India (worldwide actually) have started using Happiness in their marketing strategies by including it in their tagline. The basic aim being that the brand should render its consumer a [...]

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Internal Branding in Companies

Posted on 11. Jul, 2011 by .

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Brand launch strategies are an essential part of creating a strong brand image and improving brand equity in front of your consumers. It is important to note though that the brand value of a particular name is quite intangible. You cannot measure the real worth of your brand in very appropriate metrics. However, one can [...]

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Why And How To Market Trust Among Customers?

Posted on 01. Apr, 2011 by .

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Trust is the single most important aspect that can make your business mediocre or wildly successful. There is a difference between 1000 customers buying your product and never thinking of your company again and 1000 customers who buy your product and each of them becomes a personal brand ambassador to your company and products. This [...]

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3 Tips When You Can’t Get Your Business Name As The URL

Posted on 30. Mar, 2011 by .

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Most businesses and bloggers would like to pick up a domain name that is directly suiting their needs or company name. But it is the year 2011 and it is easy to see that most intuitive and good domain names have been taken up. You will find that there are very remote possibilities of you [...]

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The 5 Habits That Are Choking Your Personal Brand

Posted on 28. Mar, 2011 by .

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We are a generation that is obsessed with personal brands, we are attracted to good brands like bees to honey. For illustration sake we have brands like McDonald’s, Nike, Coca Cola – these are brands that have lasted across generations with not only their popularity intact but also with significant increase in branding image. When [...]

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