Press Release Vs Coupon Marketing: How Effective Are They?

Posted on 27. Jan, 2012 by mikecoder in Marketing

Press release distribution is a core marketing system that works. If you know how to write quality and thought provoking contents to attract the media, then you can easily leverage on the rich targeted traffic and profit.

In this post, I want to draw a line between press release distribution and coupon discount marketing to help you get started in creative productivity. Everyone is marketing online these days, but is every entrepreneur reaping great success?

A friend of mine had to sell his blog to pursue another offline career. According to him, blogging is waste of time and only lazy minds embark on it. Actually, this happened 3 years ago and I’m still standing and attaining high levels in my online businesses. What about you?

Why You Should Distribute Press Release

There are several benefits attached to well-crafted press release content, but the major one is to “attract high paying clients.”

Every business needs chain of customers and database of paying clients. You’re not going to pay your bills, drive the latest car and live in good house from $17.34 commission on affiliate sale.

Offering your services to targeted audience is the best way to earn decent income from your web diary (blog). If affiliate marketing is your choice, then learn how to build an email list that trusts your recommendations. All these would consume your precious time and may not yield results at the end.

A press release when properly distributed could attract media practitioners and consultants across diverse fields. You don’t need thousands of clients to make real money, only one paying client is enough to make you rich. However, the more clients you’ve, the better in case of layoffs.

The Essence Of Coupon Discount Marketing

Do you know why Groupon and other and other third party shopping sites give coupon discounts and other incentives like free shipping, rebates etc.? No, they don’t love you so well; they simply want to motivate you to buy “now.”

No company wants to lose any viable prospects, and so, they flash the exact coupon code in your face to enable you save while shopping. Conversion rate is usually on the high side when hot deals are in place.

Even on black Fridays and Thanksgiving Days, sales usually go through the roof. That’s the power of persuading online shoppers of which your prospects are active members.

Now, let’s merge press release distribution and coupon discount marketing to strike a good balance.

Press Release Vs Coupon Offer Tip

We’ve been properly informed on the importance of press release distribution and coupon discount offers. But how do you implement both into your business? It’s very simple actually, but oftentimes, we complicate the whole issue.

Getting the best from every marketing campaign requires an “attitude.” This attitude is what sets you apart from the teaming population and generate reliable income on the long run.

Your Press Article Should Be News Worthy

Will your release articles make it to Google New?

Before writing a press release, you need to look away from your immediate self-gratification and focus on your audience. In order words, it’s not about you but your audience.

In my niche blog where I share insights on vista print discount coupon, psprint discount codes and other hot deals, applying these press release secrets helped me drive the right buying traffic on a weekly basis.

Write in the third person. Instead of addressing the press release in your name or about your company, approach it as a reporter giving sources where necessary. Just like third party coupon networks help individual companies with coupon codes, you should become a representative of your company only.

Press Release & Coupon Takeaway

There you’ve it, the principles behind press release distribution and coupon discount offers. It doesn’t matter what niche you, these nuggets can be applied to any niche where there is hunger for quality information.

It’s left for you to take action and change your life. Write your first press release today with the mindset of a solution provider. That’s where profit lies. See you at the top!

ABOUT THE AUTHOR:

Michael Chibuzor is a web traffic expert and helps small businesses drive targeted traffic to boost sales. He writes in his vistaprint discount coupons and coupon for psprint site and contributes regularly to 123print.com. These vistaprint.com discount coupon and psprint discount codes can help you save when printing business cards.