Tag Archives: Brand
Trend: Brands Cashing In on Happiness
Posted on 26. Sep, 2011 by Vivek Krishnan.
Companies have started pursuing happiness. Branding is now having a strong connection to an emotion that people connect to most easily – Happiness. Countless brands in India (worldwide actually) have started using Happiness in their marketing strategies by including it in their tagline. The basic aim being that the brand should render its consumer a [...]
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The Top 10 Beer Brands For Entrepreneurs
Posted on 22. Feb, 2011 by Vivek Krishnan.
There are two kinds of people in this world, guys who drink beer and guys who worship beer. For me, beer is the ultimate drink. I would prefer it any day over Whiskey, Brandy etc. In this post I decided I would write about the top 10 beer brands every entrepreneur should drink.
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Your Brand Is More Important Than Your Content
Posted on 28. Aug, 2010 by Vivek Krishnan.
I am a big believer in branding. It is my strong belief that a good brand image can reduce your hard work by ALMOST 50%. This is especially true when you are in the blogging arena where a million other bloggers are providing the same content as you – maybe even better content than yours.
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Investing In The “You” Brand
Posted on 21. Aug, 2010 by Vivek Krishnan.
Brand management is an important concept that many companies have always focused on. If you thought that brand management is only restricted to companies like Pepsi and Mercedes, think again. More and more bloggers are understanding the urgent need to invest in the “you” brand.
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Simple But Invaluable Tips on Branding Your Blog
Posted on 27. Apr, 2010 by Vivek Krishnan.
Branding your blog, basically means creating a permanent awareness and recognition of your blog among the readers and other bloggers who are associated to your niche. Branding is a subject which has been over-hyped and has been considered more difficult than it really is.
