It can become quite intimidating to enter a market where there are big companies that are maintaining themselves. So how can you fight them and really stand out as a startup entrepreneur? Here are 3 ways you can compete with big companies:

They Have More Bills To Pay

Big companies have a lot of running costs involved. It is unlike the costs that you experience when you run a website. It is not simply about paying for your domain name and web hosting. The bills for big companies include paying for their office rent, huge army of premium writers, overheads and then they have investors to please. This causes them to be target a huge share in the market. Since your expenses are much much lesser, you can earn profits even with a lesser share of the market.

You Can Be Down-to-Earth

Big companies have a big problem when they have to understand what the common customer really wants. You, on the other hand can connect more easily with your customers. Some services provided by the by big companies can be very complicated and over-priced. This is where small startups like yours can help customers by providing affordable and simple alternatives to the customers.Simplicity is something most companies will skip in their business online and simplicity is what really sells (read “Google”).

Have Your Independent Business Model

It is highly probable that you are tempted to have a business model that replicates most of the big-players in the market. But this is where you need to understand that your own independent business model is what will earn you profits. No amount of parallel marketing to your big competition will help you survive. In fact, if you head in the same direction as them you will be collecting losses.

These tips basically provide ways to adapt to the high-level of competition big companies might offer your website. The trick is to make your own independent impression and impact on the model.

This post is for all those bloggers who declare themselves as a CEO or an Internet Entrepreneur after they start a blog. It is a reality check for all those people out there who think Internet Entrepreneurship is all about blogging. In fact, blogs are not in any way considered a business. At least not until you have made it into some kind of a money making machine.

Today, you will see millions of dead blogs strewn over the internet – all started with great enthusiasm and zeal, but some how things just refused to work out. Most blogs will never make any money on the internet and there is a very good reason for it. The number one reason is the total lack of a business model.

Most people have blogs but very few people have businesses. Blogs can only become a business when it has a revenue-generating model.

There must be some method of monetization of generating revenue from your blog. Having said this, simply creating a blog and pasting it with Google Adsense will never be a good revenue model – at least not until you have a high-traffic site.

The trick is to have a blog which mediates your business which can be any of the following:

• Sell Affiliate Products
• Reviews Advertisers
• Membership Sites
• Sell E-Books etc.

Your blog is more or less a promotional tool to boost the performance of your business. So if you would want to take my advice, create a solid online business like a real entrepreneur and then optimize your blog to drive people into whatever your objective is.

For example,

• Gary Vaynerchuk well-known as the$60 million video blogger did not become rich by simply pumping out videos. He had a business plan at the back of it and the video blogs where just a way of promotion to it.
• Michael Dunlop does not display a single ad on his high-traffic blog. He earns more money in a month than most people make in a year working 9-5. His money making model is by providing his readers with a system to create a blog – so he sells affiliate domain names, domain hosts and wordpress templates. An effective way to monetize traffic.
• Similarly, David Risley is a “pro-blogger” who does not show any money from his blog but he drives people to join his membership site – “The Inner Circle“.

Hope you get the drift. So when you begin to blog – make sure you are blogging to promote a business and don’t consider your blog as a business in itself.

Let me know your thoughts on this below.