I am a big believer in branding. It is my strong belief that a good brand image can reduce your hard work by ALMOST 50%. This is especially true when you are in the blogging arena where a million other bloggers are providing the same content as you – maybe even better content than yours.

This is why I titled this post that – your brand is more important than your content, needless to say content is important. But a good brand image will help you to boost you to higher levels of success and income even with the usual content. This is in fact one of the reasons why many bloggers will make four-figures online teaching things that you explain much better on your blog.

Invaluable Tips On Branding Your Blog

Let me take a real life example on branding. We all know the two major fantasy films in recent times i.e. Harry Potter Series and LOTR (Lord Of The Rings). In Harry Potter’s opening, HP earned way more than LOTR did. Even though LOTR was actually a much better movie, HP had an overwhelming brand value which undermined LOTR’s success.

Also, while creating a brand out of your blog you should also focus on branding yourself in the niche. As a person who is regarded among the niche circles, you will find success no matter what you do on the internet. It can be an e-book which you release or a new blog that you start. Whatever, your initiative may be, a good personal brand will give a kick start to any new venture you begin.

Investing In The “You” Brand

Hope you found this post useful. Do leave your comments below.

Like every thing on Earth, some are more successful than others because of a few habits that gave them an edge. The same analogy is also applied to blogs, there are certain characteristics that every blog has that makes it popular among readers and greatly increases its value.

Positive practices while blogging will lead to positive changes in your blog. That is, if you work hard on maintaining successful blogging attributes then your blog can be counted among the most popular blogs on the internet.

Here are 4 characteristics that you will notice in all high-traffic blogs:

A Lot of CONTENT!

Content is the food for Search Engine spiders. Most blogs that top the Alexa ranks have a MINIMUM of thousand articles. These blogs due to the awesome amount of content they have in them give the spider a lot of content to chew on. You are sure to end up having a few keywords that will drive a lot of traffic to your website. Also, a user is able to engage himself/herself more deeply with a blog that has a lot of content. My suggestion is that although you may not write very awesome content, you should focus on a creating a huge database of articles.

Not a VERY FANCY Blog Design!

“Simplicity is the Most Complex Form of Sophistication.”

Whenever you select a theme or template for your blog make sure that you resist your creative urges to include a lot of animations and such frills. Try and focus on using a template that is more centered on the content you post. Make sure the reader find the content in your blog as the priority and not the excess frills you have added. Another issue with a very fancy blog design is that it slows down the downloading time for your page.

Substance You Provide

This post focuses on the quality of yor articles. At the same time you need not try and make each post a Pillar Post of your blog. It is important that you provide content which your readers don’t find anyhere. Or another method is to provide the same information in a more interesting and attractive manner. This is where you need to tweak your blogging. Ultimately, all the burden of success and failure results from the kind of content your write.

Frequency of Posting

Mashable, TechCrunch, Huffington Post, DailyBlogTips etc. These are blogs that have a readers base of thousands of readers. Each of these blogs ensure that they post a minimum of 2 blog posts per day. But the fact is they usually average up to 5 posts every day. That is rather remarkable. It is believed by SEO experts that a crawler spider is automatically more frequent in indexing your blog if you frequently postcontent online. So if you are more frequent at posting you will definitely see a rise in organic traffic to your blog.

Try to include these habits into your blog and see how your link begins to race up the Search Engine Results Placements.

Best of Luck!

It is important the you pick the perfect niche for your blog so that you can maximize the revenue which you earn out of it. There are many factors that you should take into consideration before picking up a niche for a new blog. This is the number one dilemma any seasoned blogger faces before he decided to start a new blog – he is unable to settle on a niche which he can write about.

The Marketability

The ease of marketing a particular niche should be taken into account. Some niches are easier to promote and market than others. Suppose you begin a technology or Web 2.0 blog then it can promoted on forums such as DigitalPoint forum. This will help in promoting the new blog to lots of new people. At the same time, a niche on baby care would not be so easy to promote. It will prove to be a little more expensive and difficult.

The Content

How much content can your niche have? Make sure that the niche you select is never short of content and is something which is constantly evolving. Moreover, a niche which does not have any kind of advancement or development will almost become obscure. So ensure that you select a niche which is lively and will always give you something to write about.

Your Comfort Level

Your level of comfort with a particular topic is also important. I am sure many will find it difficult to write about bank policies, bank loans etc. as they are best for people from that field. Try and stick to niches which you like and can easily write about. Unless you are passionate about the niche which you write it will be difficult for you to succeed online.

Satisfy a Need

Does your niche meet a need of the readers? Will the niche you select and write about be advantageous to the readers in some way? These are the basic questions which you need to ponder over before you select a niche. Picking a niche that is of worth to others is a key point to succeed online.

Multiple Revenue Stream

The niche which you write about should have multiple streams of revenue. As this will increase your chances of earning more profit. A blog on blogging tips for example does not depend on purely banners and paid-links, most authors provide services such as Theme development, Content service etc. This helps them branch out more income streams. The niche you select should also be able to get a lot of new modes of revenue.

So think well before you decide and finalize a niche. As it can make or break your blogging career.