Hi Guys,

There seems to be no doubt that Google Adsense is getting harder. Even seasoned webmasters who once earned handsomely from the Adsense program are twitching in frustration.

If you are an AdWords advertiser you would notice that Google has empowered advertisers with statistics very powerful. It has become quite easy for an advertiser to see which web pages in the AdSense network are generating profitable traffic for the advertiser and which are not.

Advertisers react to this data by quickly pulling out their ads from such webpages and from web pages which are just not relevant enough.

What you must do as a publisher is to provide high quality content so that advertisers can in return achieve highly targeted audience. One great way to boost your AdSense earning prowess is to write valuable content and educate your audience on the service of the kid of ads that get shown on your website. If you do not do this, then you will quickly see the number of advertisers competing for your site falling down. You will also notice a drastic reduction in the amount they are willing to pay per click.

Result: reduced AdSense income.

But unfortunately, most of us consider writing articles much tougher than it is. If you do write more number of articles there are a lot of benefits-

1) More probability of Search Engine Traffic

2) More keywords for AdSense Ads

3) Greatly improve your reader interest

4) A higher quality site since a large number of content will help you build your site out

I hope this post let you know what you need to improvise on to really boost your AdSense income.

Wishing You Blogging Success.

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Google is obsessed with Advertising start-ups. It has been taking over start-ups faster than a croc snapping its prey.Take a look at the take overs by Google in the last month:

Teracent Display Advertising Start-Up

A week back Google brought display advertising technology start-up Teracent. Display ads are different from text ads (which are content related), display ads are banner ads that are often used as branding tools by corporations.

The speciality of Teracent ad technology is that it customizes graphic advertisements based on who is watching them. These ads modify themselves according to the time of the day of the viewer and also the pre-dominant language. It is like a whole new level of advertising.

Google has not mentioned the money involved in the Teracent deal but Google Chief Executive Eric Schmidt said this summer that display advertising is likely to be “the next billion dollar business” at Google.

AdMob Mobile Advertising Start-up

Google brought out AdMob with a click of its fingers for $750 million in stocks. AdMob is one of the top sellers of banner ads on iPhone applications and Web pages that can be retrieved from mobile phones. Mobile phone advertising is small but rapidly evolving online business. Google seems to be smart enough to take a early dive in to accrue the early-bird advantage.

DoubleClick Acquisition

Microsoft and Google fought for acquiring DoubleClick like business rivals in mafia movies. Anyways, I doubt if anyone was abducted or murdered. In the end, Google God managed to snap DoubleClick for $3.1 billion (shocked? “Hah, its just pocket change babe!” – Google).

DoubleClick is also a jumpstart for Google in its display advertising business (like Teracent).

What does this mean to small scale advertisers like us?

Essentially, the small-time advertiser or business can now buy targeted display ads on thousands of DoubleClick ad-serving websites. Currently, Yahoo holds 14% of the Display ad network and Google only 2%. This will mean that advertisers will get highly targeted ad spots to market themselves. Implying they will pay more to Google, which in turn makes Google richer.

So lets see if Google acquirement spree will make blogging more profitable for us.

As if PPC  advertisers like Google Adsense, Adbrite were not enough – QueryAds has made an entry into a highly competitive market. Query Ads puts live search engine traffic keywords to work for advertisers – one difference being that they eliminate the usage of broad keywords, more specific keywords are bid.QueryAds has a minimum payout of $50. Another advantage I found was that they accept PayPal. If you are an advertiser or a publisher, you can add and withdraw fund from QueryAds with your Paypal account. Currently, they are not offering checks.

Interested publishers can sign up for QueryAds, although I really doubt the level of interest that webmasters may have. They do not accept each publisher site immediately. QueryAds review each site submitted within 1-2 business days.

One nice feature I find is that advertisers can initiate campaign in QueryAds with only $10 as their budget. This will allow small scale bloggers like me to take leverage – if interested in promoting a blog with ads.

The remainder of the features remain all the same, you can customize the layout of your ad and all your ads will be keyword targeted. If interested you can join QueryAds as a publisher or advertiser here.

If you browse the internet a lot, then you may have seen a lot of ads invading ad slots that promise stunning sparkling teeth and a super-flat abdomen – Not Any More. Google has stuck to its Do No Evil policy and banned all advertisers who violate Google’s Terms and Conditions to display such ads on the biggest advertising network on the internet.

Most of these sites that “guarantee” whiter teeth and flatter abs dupe you into giving your credit card numbers – charge exorbitant money and never return your calls when you want to cancel. People are fooled into trusting these scammers when they click on the ads to reach their homepage.

Earlier Google simply banned the “advertisement” – in a first, Google is taking stringent action against the root of the cause – banning the advertiser itself. The crackdown is meant to focus on all scams—malware, get-rich-quick sites, getting users to pay for otherwise free software, etc.

Although it is true that these ads generated a high click-through rate for the publisher as well. Either ways, it is a good example as a market leader from Google to react heavily against scammers and internet malware.