We all know that the main way to search optimization (SEO) is through keywords and there is no point blogging for money unless you have SEO clear in the back of your mind. In the internet, as the number of websites and blogs grew there became a fierce competition to rank in the top 10 of Google’s or any search engine results. Webmasters began applying all ways to get to the top and thus, there was born Longtail SEO. Longtail SEO is a boon for small blogs like mine – because it is a great way to get traffic even if you do not have a very big presence on the internet.

SEO is done with keywords. There are two kinds of keywords, longtail keywords and short keywords. Using longtail keywords for SEO is called Longtail SEO. The basic concept of Longtail keywords started when blogs/websites with no authority began to rank in the number 1 of Google and other Search Engine results. These websites did not rank for major keywords but instead longer keywords that were not searched that commonly.

To state an example of longtail keywords, suppose you have a website on Dan Brown (popular author of The Da Vinci Code and more lately, The Lost Symbol). So you may choose to search engine optimize it by inserting the keyword as “Dan Brown”. But it will be very difficult for you to rank in the top 10 of Google’s search results when someone searches for the term “Dan Brown”, especially if you have a new site. On the other hand if you choose your SEO keyword as “Facts about Dan Brown”, then you are sure to get a good position in Google’s search results.

The main reason for the success of Longtail keywords in small and new websites is that most major and big websites will always target the main keywords since they are authority sites.You, on the other hand can enter the market and the dog-eat-dog world of blogging by optimizing the advantages posed by Longtail SEO.

So what will be the type of traffic that you get from Short Term SEO and Longtail SEO? As you can guess, if you are using Longtail SEO you are sure to get high conversion (if you sell), however, the traffic that you may generate will be much lesser than what you might expect from a main keyword.

On the other hand, if your website is ranked well for a main keyword (short term SEO) then you are sure to get a high amount of traffic to your website. However, don’t expect that your conversions will be proportional to the traffic that you get.

This article is like a crash course on Longtail SEO. Longtail SEO is in fact quite an exhaustive Search Engine Optimization technique. I will be covering more topic on Longtail SEO in future posts.

Let me know Your thoughts below.

Hello Everybody.

This post has Tips on how to select a Search Engine Optimization company. Most of us have bore the brunt of ruthless search engine result placements (SERPs) that place you at a great position one day and demote you to the tenth page the next day – and that too for no apparent reason. This is where Search Engine Optimization plays an important role. If your blog/website is SEO friendly then it can fight off most competitors to maintain a healthy SERP.

If you own a blog then most probably you won’t require a SEO company – because it can be slightly capital intensive. However, if you own a business website or a website selling products – it is very difficult to make it SEO friendly. This is where SEO companies come in handy.

Most SEO companies, although deliver results quite effectively can prove to be expensive for you. New SEO companies would offer services at more competitive rates but they lack a proven successful history, you risk your money there.

Here are some tips to select a Search Engine Optimization (SEO) company:

• Do not select SEO companies that use Blackhat SEO. These companies use underhand ways to fool the crawler. Such as creating a special page, which is set-up to artificially boost your search engine position. This page is invisible to general visitors, this only sidetracks the crawlers. It is known as Cloaking. If Google finds out, they ban your website from its listings. It is a severe penalty for most other search engines as well.
• Ensure that your SEO company has a leak proof privacy policy. The SEO company you select could also be working for your competitor – annulling any investment you made. It has come up time and again on the internet that many SEO companies sell their services to your competitors, after achieving success with your website SEO. So get a legal binding on them to be absolutely sure.
• Ask the SEO company for references. They should provide you with business they have successfuly worked in the past. Getting to know their vital performance data for the last six months is also important to know before you select a Search Engine Optimization company.
• Get to know which search engine they get most effective results. If they are getting top placements only for XYZ search engine, you are wasting your money. Acknowledge which popular search engines they are most effective with, such as Google, Yahoo, Ask and Bing etc.

Hope you found this post useful when you step out to select a Seach Engine Company for your SEO campaign.

To Our Success.