Branding your blog, basically means creating a permanent awareness and recognition of your blog among the readers and other bloggers who are associated to your niche. Branding is a subject which has been over-hyped and has been considered more difficult than it really is.

Decide between Using Your Name or Your Site’s Name: This is a dilemma which many bloggers face. Especially, when it comes to commenting and writing a guest post you must have a clear decision in your head whether to give with your own name or use the site name as a branding name. Both alternatives have their disctinct advantages and disadvantages – it is up to you to guage your priorities while choosing your representing name.

Invest in a Theme: Invest in a professional design. It does not cost a lot these days. Over that there are tons of options available. Apart from the obvious benefits you reap in branding your blog, you would also feel like writing on a blog that looks cool.

Professional Logo: Get a profession logo designed by some expert. Don’t sit with a Colored sketch of the blog name and call it your logo. If your blog were to become popular then is that the kind of logo which you want people to see. Create or get some one to create a professional logo which you can use on your site.

Be Consistent in Your Colors: When you have so many profiles in todays internet – the one way to reinforce your brand is through maintaining a color consistency. You would want your Blog’s color scheme to match your Twitter profile’s color theme – so on. This is a powerful way to get people to engage in your blog’s brand more deeply.

Your Photograph: Get an intelligent picture of your takes. Your photograph is basically the personality which you project. So if you look grouchy and sad in your pic then that is what people will think of you as. This is a negative branding that you are achieving. So get a professional photograph taken which you can use on your blog, profiles etc. People should recognize that face well.

So as you can see achieving branding on your blog is not as difficult as the “experts” claim. It is more about having to invest and work on your presentation a little bit. A few sensible moves towards branding and you can achieve a lot more than you expected out of your blog.

The internet being what it is today, there are millions of blog on each niche. So it become important to make your blog stand out in a crowded blogging niche. These are a few techniques listed below to make your blog different from the rest of the crowd in the niche.

Don’t Follow a Pattern: Always avoid following a pattern. It is easy to get pulled into the me too mindset in a crowded blogging niche. One blogger posts an article and then all the other blogs have the same topics with modifications and editing. This is on no way going to make you stand out of the crowd.

Have a Unique Angle to Things: Always be unique in your views. Try to look at a different angle of things. For example, if all bloggers are saying that the Aweber mailing list is the best one to use on the internet, then may be you can come up with a post that claims the difficulty which many newbie bloggers face trying to build an email list with Aweber. Think different and offer your readers a new and fresh angle which they have not.

Your Blog’s Theme: Have a high quality and unique blog design. It is very important if you ever wanted to create a brand out of your blog and it is this brand which make you stand out of the crowds of blogs in the blogosphere. Invest wisely in a theme and create a killer impression on your readers.

Consistent: Be really consistent when it comes to the delivery of articles on your blog. Most bloggers post randomly on their blog. So if you are consistent then you will be ahead of a lot of blogs in your niche anyways. Your blog’s success will depend on how consistent you are.

Guest Post A Lot: Create a list of popular blogs based on your niche. Then go ahead and create stunning articles. Guest post these articles on the blogs and enjoy. Guest posting IS the most effective way to create back links, readers, reputation etc. This will contribute in helping you display a perceived authority in your niche to many readers.

So hope you put these techniques to practice to finally make your blog stand out of all that crowd!